To analyse the supply of career guidance for adults, it is necessary to understand the needs of the adult population, who form a very diverse group. To better understand this diversity, Gatsby commissioned Chris Percy to create a typology of adult career guidance needs to inform policymaking around career guidance infrastructure design and closely associated provision (such as training).
The typology consists of a list of groups that might benefit from career guidance and includes example descriptions of individuals who are representative of those groups (personas). The typology also gives an understanding of the number of people in each group and how those numbers are evolving over time. A high-level picture of the core elements of central government support currently provided by DWP and DFE completes the typology.
An executive summary can be found here.
The accompanying data pack can be found here.